{"id":34585,"date":"2022-07-13T13:56:27","date_gmt":"2022-07-13T01:56:27","guid":{"rendered":"https:\/\/endota.com\/nz\/?post_type=product&#038;p=34585"},"modified":"2025-09-11T11:26:35","modified_gmt":"2025-09-10T23:26:35","slug":"potent-brightening-serum","status":"publish","type":"product","link":"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/potent-brightening-serum\/","title":{"rendered":"Potent Brightening Serum"},"content":{"rendered":"<div class=\"col-inner \">\n<div class=\"product-info\">\n<div class=\"col-inner \">\n<div class=\"product-info\">\n<p><span style=\"font-family: var(--global-body-font-family)\">Time and environmental exposure can leave your skin looking dull with areas of visible pigmentation. Illuminate your complexion and help banish those dark spots for good with this reparative brightening serum, clinically tested to perform 3 x better than the average pigment correction serum.<\/span><\/p>\n<p>Designed to hydrate, clarify and replenish skin dulled by age or damaged by acne or sun exposure, this powerful corrective treatment targets dark spots with active ingredients four times more potent than vitamin C. The active Brightenyl\u2122 fades hyperpigmentation and visibly improves skin tone, giving this treatment serum 100% rave reviews.<\/p>\n<p>Clinical Trials Revealed:<br \/>\n\u2022 Performs more than 3 x better than the average pigment correction serum.<br \/>\n\u2022 100% of trial participants enjoyed measurable reductions in dark spot intensity.<br \/>\n\u2022 Targets dark spots &amp; improves colour imperfections on skin. 3.2% reduction in skin pigmentation was measured over 8 weeks.<\/p>\n<p><strong>Active Ingredients:<\/strong><br \/>\nBrightenyl \u2013 Corrects dark spots and brightens hyperpigmentation.<br \/>\nActizyme \u2013 A mushroom enzyme that brightens skin tone and increases luminosity.<br \/>\nNiacinamide (Vitamin B3) \u2013 A skin-loving, water-soluble vitamin that helps reduce redness, minimise enlarged pores and boost hydration.<br \/>\nE-O-Ethyl Ascorbic Acid \u2013 A next generation vitamin C derivative that helps minimise and prevent hyperpigmentation, fine lines and wrinkles.<br \/>\nPanthenol (Pro-vitamin B5) \u2013 Promotes tissue healing as it calms and soothes the skin.<\/p>\n<p>If you enjoyed our Potent Brightening Serum, you&#8217;ll love our new\u00a0<span style=\"text-decoration: underline\"><strong><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/brightening-c-serum\/\">Brightening\u00a0C Serum<\/a><\/strong><\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After cleansing place a pea sized amount into the hand to apply face &amp; neck, avoiding the eye area.<\/p>\n<p>Use morning &amp;\/or night.<\/p>\n<p>After morning use, follow with New Age SPF 50+ Moisturiser to prevent aging.<\/p>\n","protected":false},"featured_media":42681,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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