{"id":57599,"date":"2025-07-01T15:46:58","date_gmt":"2025-07-01T03:46:58","guid":{"rendered":"https:\/\/endota.com\/nz\/?p=57599"},"modified":"2025-07-01T16:24:25","modified_gmt":"2025-07-01T04:24:25","slug":"serums-guide","status":"publish","type":"post","link":"https:\/\/endota.com\/nz\/serums-guide\/","title":{"rendered":"what is a serum? discover the key to your best skin yet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"57599\" class=\"elementor elementor-57599\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0608fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0608fb\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-0752956\" data-id=\"0752956\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de5029 elementor-widget elementor-widget-text-editor\" data-id=\"2de5029\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Serums have been enlisted into modern skincare rituals everywhere, chosen for their ability to deliver potent ingredients straight into the skin\u00b9. Yet, many are still unsure about what serums are, how they differ from moisturisers, and the correct way to incorporate them into daily rituals. Before we dive deeper into serums, here\u2019s a quick roadmap to help you make intentional choices for your skin&#8217;s wellbeing:<\/p><p><strong>What a serum is:<\/strong> A serum is a lightweight, fast-absorbing treatment packed with active ingredients. They have a thinner consistency than creams or oils, allowing for deeper penetration and more immediate results.\u00b2<\/p><p><strong>What a serum does for your face:<\/strong> <span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product-category\/all-products\/category\/face\/serums-and-boosters\/\">Serum targets various skin concerns<\/a><\/span> like dryness, dullness, ageing, hyperpigmentation, acne, and more.<\/p><p><strong>The difference between serum and moisturiser:<\/strong> Serums penetrate deeper than moisturisers for more targeted results.<\/p><p><strong>When to use a serum:<\/strong> Apply after cleansing and before moisturising, morning or night, depending on the formula.<\/p><p>Let\u2019s demystify serums further, to understand their purpose, all their benefits, and the best ways to apply them to help you achieve your best complexion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9dd5a31\" data-id=\"9dd5a31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b6496e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0b6496e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/what-is-a-serum.jpg\" class=\"attachment-large size-large wp-image-57601\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/what-is-a-serum.jpg 500w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/what-is-a-serum-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/what-is-a-serum-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/what-is-a-serum-160x160.jpg 160w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ab3515 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ab3515\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0deced3\" data-id=\"0deced3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11b543c elementor-widget elementor-widget-heading\" data-id=\"11b543c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">go deeper with serums<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-317b2b5 elementor-widget elementor-widget-text-editor\" data-id=\"317b2b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Arguably some of the hardest-working skincare products in your bathroom, serums are lightweight, fast-absorbing skincare products formulated with a high concentration of active ingredients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddee485 elementor-widget elementor-widget-heading\" data-id=\"ddee485\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">common types of serums:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa807ce elementor-widget elementor-widget-text-editor\" data-id=\"fa807ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Hydrating serums contain ingredients like hyaluronic acid to boost moisture levels.<\/li><li>Brightening serums often include vitamin C to even out skin tone and improve radiance.<\/li><li>Anti-ageing serums feature retinal or peptides to reduce the appearance of fine lines and increase elasticity.<\/li><li>Clarifying serums use acids like salicylic acid to combat acne and unclog pores.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ed8bd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ed8bd7\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d785285\" data-id=\"d785285\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1548a57 elementor-widget elementor-widget-heading\" data-id=\"1548a57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">what does serum do for your face?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57396e4 elementor-widget elementor-widget-text-editor\" data-id=\"57396e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Serums offer targeted treatments that address specific skin concerns with precision.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7a70a elementor-widget elementor-widget-heading\" data-id=\"3a7a70a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">benefits of using serums:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-babe8e4 elementor-widget elementor-widget-text-editor\" data-id=\"babe8e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Hydration:<\/strong> Hyaluronic acid serums draw moisture into the skin, keeping it feeling plump and supple.<\/li><li><strong>Brightening:<\/strong> Vitamin C serums help reduce dullness and fade dark spots, resulting in a luminous complexion.<\/li><li><strong>Firming and smoothing:<\/strong> Peptides and collagen-boosting ingredients enhance skin elasticity and texture.<\/li><li><strong>Targeted treatment:<\/strong> Ingredients like niacinamide and salicylic acid address issues like acne, redness, and enlarged pores.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073a10d elementor-widget elementor-widget-text-editor\" data-id=\"073a10d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Selecting a serum that aligns with your skin type and concerns is crucial for optimal results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08b3a57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08b3a57\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1cdb48\" data-id=\"d1cdb48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a59e43 elementor-widget elementor-widget-heading\" data-id=\"1a59e43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">serum vs. moisturiser: what's the difference?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89528aa elementor-widget elementor-widget-text-editor\" data-id=\"89528aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While both serums and moisturisers are essential, they serve different functions in skincare. In essence, serums treat, while moisturisers hydrate and protect.<\/p><p>Clinical studies support that serums, with their lightweight and concentrated formulations, are designed to penetrate quickly and deliver active ingredients effectively\u00b3. For example, a 12-week study on a multi-ingredient facial serum that included hyaluronic acid demonstrated significant improvements in fine lines, wrinkles, skin tone, and elasticity as early as 4 weeks, confirming the serum\u2019s ability to boost skin health beyond that of moisturisers alone.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f95656\" data-id=\"6f95656\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b3bc34 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8b3bc34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"925\" height=\"448\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/serum-vs.-moisturiser.png\" class=\"attachment-large size-large wp-image-57602\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/serum-vs.-moisturiser.png 925w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/serum-vs.-moisturiser-300x145.png 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/serum-vs.-moisturiser-768x372.png 768w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/serum-vs.-moisturiser-600x291.png 600w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600d3ce elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"600d3ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"446\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/serum-vs.-moisturiser_mobile.png\" class=\"attachment-large size-large wp-image-57603\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/serum-vs.-moisturiser_mobile.png 450w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/serum-vs.-moisturiser_mobile-300x297.png 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/serum-vs.-moisturiser_mobile-150x150.png 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/serum-vs.-moisturiser_mobile-160x160.png 160w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d2b93c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d2b93c\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-284b67b\" data-id=\"284b67b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95780b0 elementor-widget elementor-widget-heading\" data-id=\"95780b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">do I use moisturiser or serum first?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69abf7a elementor-widget elementor-widget-text-editor\" data-id=\"69abf7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Always apply serum before moisturiser. This sequence makes sure the <span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product-category\/all-products\/brands\/performance-plus\/\">active ingredients<\/a><\/span> in the serum penetrate effectively, while the moisturiser seals in hydration and boosts the serum&#8217;s efficacy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c08f70 elementor-widget elementor-widget-heading\" data-id=\"8c08f70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">suggested skincare routine order:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81fd99 elementor-widget elementor-widget-text-editor\" data-id=\"f81fd99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Cleanser<\/li><li>Toner<\/li><li>Serum<\/li><li>Moisturiser<\/li><li>Sunscreen (morning routine)<\/li><\/ol><p>For instance, our range of\u00a0<span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product-category\/all-products\/brands\/performance-plus\/\">performance+ serums<\/a><\/span>\u00a0are applied after cleansing and toning and before moisturising to maximise its benefits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7339a4 elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7339a4\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d63a9c8\" data-id=\"d63a9c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af77418 elementor-widget elementor-widget-image\" data-id=\"af77418\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/how-to-choose-the-right-serum-for-your-skin.jpg\" class=\"attachment-large size-large wp-image-57604\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/how-to-choose-the-right-serum-for-your-skin.jpg 500w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/how-to-choose-the-right-serum-for-your-skin-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/how-to-choose-the-right-serum-for-your-skin-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/how-to-choose-the-right-serum-for-your-skin-160x160.jpg 160w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee1c25f\" data-id=\"ee1c25f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9647333 elementor-widget elementor-widget-heading\" data-id=\"9647333\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">how to choose the right serum for your skin<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4ccee elementor-widget elementor-widget-text-editor\" data-id=\"0b4ccee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Selecting the appropriate serum involves understanding your skin type and concerns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2321917 elementor-widget elementor-widget-heading\" data-id=\"2321917\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">skin types and the ingredients to look for:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f87568 elementor-widget elementor-widget-text-editor\" data-id=\"6f87568\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Dry skin:<\/strong> Hyaluronic acid delivers intense hydration and helps plump the skin.<\/li><li><strong>Oily\/acne-prone skin:<\/strong> Niacinamide and salicylic acid work to help regulate oil and clear congested pores.<\/li><li><strong>Sensitive skin:<\/strong> Look for calming ingredients like niacinamide, panthenol (vitamin B5), and SymRelief\u00ae100 to reduce redness and support the skin barrier.<\/li><li><strong>Ageing skin:<\/strong> Retinal and peptides such as Matrixyl\u2122 3000 help to reduce the appearance of fine lines and improve firmness.<\/li><li><strong>Dull skin:<\/strong> Vitamin C and glycolic acid help to brighten and even skin tone for a more radiant complexion.<\/li><\/ul><p>When introducing a new serum, perform a patch test to check your compatibility. Start with a small amount on your inner forearm and wait 24 hours to check for any adverse reactions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a7cabe elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a7cabe\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee90320\" data-id=\"ee90320\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f73ee42 elementor-widget elementor-widget-image\" data-id=\"f73ee42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/how-to-choose-the-right-serum-for-your-skin.jpg\" class=\"attachment-large size-large wp-image-57604\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/how-to-choose-the-right-serum-for-your-skin.jpg 500w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/how-to-choose-the-right-serum-for-your-skin-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/how-to-choose-the-right-serum-for-your-skin-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/how-to-choose-the-right-serum-for-your-skin-160x160.jpg 160w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1888c60\" data-id=\"1888c60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c999204 elementor-widget elementor-widget-heading\" data-id=\"c999204\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">how to choose the right serum for your skin<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84603ea elementor-widget elementor-widget-text-editor\" data-id=\"84603ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Selecting the appropriate serum involves understanding your skin type and concerns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-129465b elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"129465b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3bfe71\" data-id=\"c3bfe71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e32992 elementor-widget elementor-widget-heading\" data-id=\"9e32992\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">skin types and the ingredients to look for:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e815f4c elementor-widget elementor-widget-text-editor\" data-id=\"e815f4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Dry skin:<\/strong> Hyaluronic acid delivers intense hydration and helps plump the skin.<\/li><li><strong>Oily\/acne-prone skin:<\/strong> Niacinamide and salicylic acid work to help regulate oil and clear congested pores.<\/li><li><strong>Sensitive skin:<\/strong> Look for calming ingredients like niacinamide, panthenol (vitamin B5), and SymRelief\u00ae100 to reduce redness and support the skin barrier.<\/li><li><strong>Ageing skin:<\/strong> Retinal and peptides such as Matrixyl\u2122 3000 help to reduce the appearance of fine lines and improve firmness.<\/li><li><strong>Dull skin:<\/strong> Vitamin C and glycolic acid help to brighten and even skin tone for a more radiant complexion.<\/li><\/ul><p>When introducing a new serum, perform a patch test to check your compatibility. Start with a small amount on your inner forearm and wait 24 hours to check for any adverse reactions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9486d65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9486d65\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-522dd51\" data-id=\"522dd51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e31d6a4 elementor-widget elementor-widget-heading\" data-id=\"e31d6a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">how to apply serum properly<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a560322 elementor-widget elementor-widget-text-editor\" data-id=\"a560322\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Applying serum correctly improves its effectiveness.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9048bfa elementor-widget elementor-widget-heading\" data-id=\"9048bfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">step-by-step guide:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458f1ce elementor-widget elementor-widget-text-editor\" data-id=\"458f1ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>Cleanse:<\/strong> Remove impurities with a gentle cleanser.<\/li><li><strong>Tone:<\/strong> Balance your skin&#8217;s pH with a toner.<\/li><li><strong>Apply serum:<\/strong> Dispense a few drops onto your fingertips and gently press into your face and neck.<\/li><li><strong>Wait:<\/strong> Allow the serum to absorb for a minute before layering with another serum or your moisturiser.<\/li><li><strong>Moisturise:<\/strong> Follow with a moisturiser to lock in the serum&#8217;s benefits.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c11666a elementor-widget elementor-widget-heading\" data-id=\"c11666a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">tips:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bd8ac elementor-widget elementor-widget-text-editor\" data-id=\"b6bd8ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Apply to slightly damp skin to increase absorption.<\/li><li>Use upward, gentle strokes to promote circulation.<\/li><li>Avoid rubbing; instead, press the serum into the skin.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2307f92 elementor-widget elementor-widget-heading\" data-id=\"2307f92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">when and how often should I use a serum?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc88cb elementor-widget elementor-widget-text-editor\" data-id=\"7fc88cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The frequency of serum application depends on its ingredients and your skin&#8217;s needs. Some serums are suitable for daily use, while others, like our <span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/renewal-a-serum\/\">Renewal A Serum<\/a><\/span>, are recommended for use twice a week initially due to their potency, before increasing skin tolerance to every other night. Ensure to follow the product&#8217;s instructions and monitor your skin&#8217;s response.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0901f elementor-widget elementor-widget-heading\" data-id=\"0f0901f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">general guidelines:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8fd5e elementor-widget elementor-widget-text-editor\" data-id=\"cc8fd5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Morning:<\/strong> Use antioxidant serums like vitamin C to protect against environmental stressors.<\/li><li><strong>Evening:<\/strong> Apply serums with retinal or exfoliating acids to support skin renewal during sleep.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3f4ee elementor-widget elementor-widget-heading\" data-id=\"8c3f4ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">grounded by science, loved by skin<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c078c1 elementor-widget elementor-widget-text-editor\" data-id=\"6c078c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Recent clinical research confirms what many have already felt: <span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/the-science-behind-our-hyaluronic-acid-serum\/\">hyaluronic acid serum<\/a><\/span> truly delivers. Our <span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/plumping-hyaluronic-serum\/\">Plumping Hyaluronic Serum<\/a><\/span> has been <span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/performance-plus-clinicals\/\">clinically tested<\/a><\/span> to increase skin hydration by 44%, forming a protective barrier on the skin after 12 weeks of twice-daily use. Clinical test results also show that skin texture is improved by 16% and the appearance of wrinkles by 17% after twice-daily use in a 12-week time period.<\/p><p>Serums really do sink in fast to deliver a potent dose of active ingredients, creating real, skin-deep results you can see and feel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-213f0ef elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"213f0ef\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6d5b40\" data-id=\"f6d5b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2defe4 elementor-widget elementor-widget-image\" data-id=\"f2defe4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"597\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/the-favourite-serums-from-endota.jpg\" class=\"attachment-large size-large wp-image-57605\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/the-favourite-serums-from-endota.jpg 588w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/the-favourite-serums-from-endota-295x300.jpg 295w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cc62c9\" data-id=\"4cc62c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9f372e elementor-widget elementor-widget-heading\" data-id=\"c9f372e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">the favourite serums from endota<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f85ce elementor-widget elementor-widget-text-editor\" data-id=\"f4f85ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We offer a range of serums to help treat various skin concerns:<\/p><ul><li><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/brightening-c-serum\/\">Brightening C Serum<\/a><\/span>:<\/strong> Ideal for dull or pigmented skin, it gives skin a glow and evens out tone with 20% vitamin C, Brightenyl\u00ae and hyaluronic acid.<\/li><li><strong><span style=\"text-decoration: underline\">Plumping Hyaluronic Serum<\/span>:<\/strong> Perfect for dry or mature skin, it deeply hydrates and smoothes with 2% hyaluronic acid, SNAP-8\u2122 peptide and ceramides to firm and strengthen the skin barrier.<\/li><li><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/renewal-a-serum\/\">Renewal A Serum<\/a><\/span>:<\/strong> Targets signs of ageing overnight with 0.25% retinal and Matrixyl\u2122 3000 to smooth fine lines, brighten tone, and visibly firm and plump the skin.<\/li><li><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/clearing-bha-serum\/\">Clearing BHA Serum<\/a><\/span>:<\/strong> Ideal for oily or breakout-prone skin, this clarifying serum combines 2% salicylic acid and 5% niacinamide to refine pores, balance oil, and smooth skin tone and texture.<\/li><li><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/strengthening-b-serum\/\">Strengthening B Serum<\/a><\/span>:<\/strong> A multitasking must-have for all skin types, this serum blends 10% niacinamide and 1% panthenol to brighten dullness, balance oil, reduce fine lines, and strengthen the skin barrier for a smoother, healthier-looking complexion.<\/li><li><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/de-stress-serum\/\">De-Stress Serum<\/a><\/span>:<\/strong> Calm, soothe and strengthen sensitive or stressed skin with this comforting serum, featuring 2% niacinamide, SymRelief\u00ae100 and 1% hyaluronic acid to reduce redness, dryness and fine lines while restoring a soft, supple complexion.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e63a21c elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e63a21c\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-479ec01\" data-id=\"479ec01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-511935e elementor-widget elementor-widget-image\" data-id=\"511935e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"597\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/the-favourite-serums-from-endota.jpg\" class=\"attachment-large size-large wp-image-57605\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/the-favourite-serums-from-endota.jpg 588w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/the-favourite-serums-from-endota-295x300.jpg 295w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b5f5a7\" data-id=\"2b5f5a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5bbf51 elementor-widget elementor-widget-heading\" data-id=\"f5bbf51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">the favourite serums from endota<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce8f72 elementor-widget elementor-widget-text-editor\" data-id=\"4ce8f72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We offer a range of serums to help treat various skin concerns:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-987e363 elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"987e363\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40c30fa\" data-id=\"40c30fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41802f2 elementor-widget elementor-widget-text-editor\" data-id=\"41802f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/brightening-c-serum\/\">Brightening C Serum<\/a><\/span>:<\/strong> Ideal for dull or pigmented skin, it gives skin a glow and evens out tone with 20% vitamin C, Brightenyl\u00ae and hyaluronic acid.<\/li><li><strong><span style=\"text-decoration: underline\">Plumping Hyaluronic Serum<\/span>:<\/strong> Perfect for dry or mature skin, it deeply hydrates and smoothes with 2% hyaluronic acid, SNAP-8\u2122 peptide and ceramides to firm and strengthen the skin barrier.<\/li><li><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/renewal-a-serum\/\">Renewal A Serum<\/a><\/span>:<\/strong> Targets signs of ageing overnight with 0.25% retinal and Matrixyl\u2122 3000 to smooth fine lines, brighten tone, and visibly firm and plump the skin.<\/li><li><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/clearing-bha-serum\/\">Clearing BHA Serum<\/a><\/span>:<\/strong> Ideal for oily or breakout-prone skin, this clarifying serum combines 2% salicylic acid and 5% niacinamide to refine pores, balance oil, and smooth skin tone and texture.<\/li><li><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/strengthening-b-serum\/\">Strengthening B Serum<\/a><\/span>:<\/strong> A multitasking must-have for all skin types, this serum blends 10% niacinamide and 1% panthenol to brighten dullness, balance oil, reduce fine lines, and strengthen the skin barrier for a smoother, healthier-looking complexion.<\/li><li><strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/de-stress-serum\/\">De-Stress Serum<\/a><\/span>:<\/strong> Calm, soothe and strengthen sensitive or stressed skin with this comforting serum, featuring 2% niacinamide, SymRelief\u00ae100 and 1% hyaluronic acid to reduce redness, dryness and fine lines while restoring a soft, supple complexion.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea50b7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea50b7e\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49dbf22\" data-id=\"49dbf22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff2d6ec elementor-widget elementor-widget-heading\" data-id=\"ff2d6ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs to support your serum rituals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8485b elementor-widget elementor-widget-heading\" data-id=\"cc8485b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">can I use a serum without moisturiser?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b274a5 elementor-widget elementor-widget-text-editor\" data-id=\"9b274a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While serums provide targeted treatment, moisturisers are essential to seal in hydration and protect the skin barrier.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af62ac8 elementor-widget elementor-widget-heading\" data-id=\"af62ac8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">at what age should I start using a serum?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8c5e6 elementor-widget elementor-widget-text-editor\" data-id=\"3a8c5e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Serums can be introduced in your early 20s to address specific concerns or as a preventative measure against ageing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc72a6 elementor-widget elementor-widget-heading\" data-id=\"4bc72a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">can I layer multiple serums?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e9c45 elementor-widget elementor-widget-text-editor\" data-id=\"05e9c45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yes, but it&#8217;s important to layer from the thinnest to the thickest consistency and ensure the ingredients are compatible.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da063b elementor-widget elementor-widget-heading\" data-id=\"8da063b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">is serum suitable for sensitive skin?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7fc2e8 elementor-widget elementor-widget-text-editor\" data-id=\"d7fc2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Absolutely. Choose <span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/brands\/performance-plus\/de-stress-serum\/\">serums formulated for sensitive skin<\/a><\/span>, free from fragrances and harsh chemicals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f5f98 elementor-widget elementor-widget-heading\" data-id=\"50f5f98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">what's the difference between a face oil and serum?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2cdd9b elementor-widget elementor-widget-text-editor\" data-id=\"d2cdd9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Serums are water-based and deliver active ingredients deep into the skin, while face oils are lipid-based, providing nourishment and sealing in moisture.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3f4be elementor-widget elementor-widget-heading\" data-id=\"ec3f4be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">discover your best complexion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5847710 elementor-widget elementor-widget-text-editor\" data-id=\"5847710\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With a little understanding and the right products, achieving radiant, healthy skin that reflects your inner wellbeing is truly within reach. <span style=\"text-decoration: underline\"><a href=\"https:\/\/endota.com\/nz\/product-category\/all-products\/category\/face\/serums-and-boosters\/\">Shop serums<\/a><\/span> for targeted results today.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-087254e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"087254e\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fe6bb2\" data-id=\"8fe6bb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f97cd2f elementor-widget elementor-widget-heading\" data-id=\"f97cd2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">discover performance+<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b7d03a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b7d03a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-830b5e4\" data-id=\"830b5e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6f5a3d elementor-widget elementor-widget-jet-woo-products\" data-id=\"b6f5a3d\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_scroll_tablet&quot;:&quot;3&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;columns&quot;:&quot;5&quot;,&quot;columns_tablet&quot;:&quot;4&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;space_between_slides&quot;:10}\" data-widget_type=\"jet-woo-products.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-woo-products jet-woo-builder\"><div class=\"jet-woo-carousel horizontal swiper\" data-slider_options=\"{&quot;direction&quot;:&quot;horizontal&quot;,&quot;slidesPerGroup&quot;:1,&quot;simulateTouch&quot;:true,&quot;loop&quot;:false,&quot;freeMode&quot;:false,&quot;centeredSlides&quot;:false,&quot;speed&quot;:500,&quot;paginationEnable&quot;:false,&quot;navigationEnable&quot;:true}\" dir=\"ltr\"> <div class=\"jet-woo-products jet-woo-products--preset-1 swiper-wrapper  jet-equal-cols\" data-mobile-hover=\"\" >\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"62038\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/gifting\/gifts-under-50\/get-glowing\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/02\/MDAY26_GGP_RSP63486_VB_F_rt-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/02\/MDAY26_GGP_RSP63486_VB_F_rt-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/02\/MDAY26_GGP_RSP63486_VB_F_rt-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/02\/MDAY26_GGP_RSP63486_VB_F_rt-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/gifting\/gifts-under-50\/get-glowing\/\" >Get Glowing<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>40<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"?add-to-cart=62038\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_62038\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"62038\" data-product_sku=\"RSP6348\" aria-label=\"Add to cart: &ldquo;Get Glowing&rdquo;\" rel=\"nofollow\">Add to Bag<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_62038\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"62056\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/gifting\/gifts-under-150\/time-to-unwind\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/02\/MDAY26_TTU_RSP6453_VB_F_rt-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/02\/MDAY26_TTU_RSP6453_VB_F_rt-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/02\/MDAY26_TTU_RSP6453_VB_F_rt-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/02\/MDAY26_TTU_RSP6453_VB_F_rt-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/gifting\/gifts-under-150\/time-to-unwind\/\" >Time To Unwind<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>80<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/gifting\/gifts-under-150\/time-to-unwind\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_62056\" data-quantity=\"1\" class=\"button product_type_simple\" data-product_id=\"62056\" data-product_sku=\"RSP6453\" aria-label=\"Read more about &ldquo;Time To Unwind&rdquo;\" rel=\"nofollow\">Out of stock<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_62056\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"55585\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/plumping-hyaluronic-serum\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_PHS_RSF5583_V_F-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_PHS_RSF5583_V_F-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_PHS_RSF5583_V_F-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_PHS_RSF5583_V_F-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/plumping-hyaluronic-serum\/\" >Plumping Hyaluronic Serum<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>205<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"?add-to-cart=55585\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_55585\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"55585\" data-product_sku=\"RSF5583\" aria-label=\"Add to cart: &ldquo;Plumping Hyaluronic Serum&rdquo;\" rel=\"nofollow\">Add to Bag<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_55585\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"55606\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/renewal-a-serum\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_RAS_RSF5584_V_F-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_RAS_RSF5584_V_F-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_RAS_RSF5584_V_F-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_RAS_RSF5584_V_F-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/renewal-a-serum\/\" >Renewal A Serum<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>160<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"?add-to-cart=55606\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_55606\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"55606\" data-product_sku=\"RSF5584\" aria-label=\"Add to cart: &ldquo;Renewal A Serum&rdquo;\" rel=\"nofollow\">Add to Bag<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_55606\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"55629\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/brightening-c-serum\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_BCS_RSF5586_V_F-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_BCS_RSF5586_V_F-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_BCS_RSF5586_V_F-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_BCS_RSF5586_V_F-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/brightening-c-serum\/\" >Brightening C Serum<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>160<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"?add-to-cart=55629\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_55629\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"55629\" data-product_sku=\"RSF5586\" aria-label=\"Add to cart: &ldquo;Brightening C Serum&rdquo;\" rel=\"nofollow\">Add to Bag<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_55629\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"55617\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/strengthening-b-serum\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_SBS_RSF5585_V_F-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_SBS_RSF5585_V_F-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_SBS_RSF5585_V_F-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_SBS_RSF5585_V_F-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/strengthening-b-serum\/\" >Strengthening B Serum<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>115<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"?add-to-cart=55617\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_55617\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"55617\" data-product_sku=\"RSF5585\" aria-label=\"Add to cart: &ldquo;Strengthening B Serum&rdquo;\" rel=\"nofollow\">Add to Bag<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_55617\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"55611\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/overnight-glow-treatment\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_OGC_RSF5588_V_F-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_OGC_RSF5588_V_F-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_OGC_RSF5588_V_F-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_OGC_RSF5588_V_F-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/overnight-glow-treatment\/\" >Overnight Glow Treatment<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>167<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"?add-to-cart=55611\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_55611\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"55611\" data-product_sku=\"RSF5588\" aria-label=\"Add to cart: &ldquo;Overnight Glow Treatment&rdquo;\" rel=\"nofollow\">Add to Bag<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_55611\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"55635\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/de-stress-serum\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_DSS_RSF5587_V_F-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_DSS_RSF5587_V_F-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_DSS_RSF5587_V_F-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_DSS_RSF5587_V_F-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/de-stress-serum\/\" >De-Stress Serum<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>100<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"?add-to-cart=55635\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_55635\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"55635\" data-product_sku=\"RSF5587\" aria-label=\"Add to cart: &ldquo;De-Stress Serum&rdquo;\" rel=\"nofollow\">Add to Bag<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_55635\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"55623\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/clearing-bha-serum\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_CBS_RSF5582_V_F-1-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_CBS_RSF5582_V_F-1-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_CBS_RSF5582_V_F-1-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/03\/P_CBS_RSF5582_V_F-1-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/clearing-bha-serum\/\" >Clearing BHA Serum<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>100<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"?add-to-cart=55623\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_55623\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"55623\" data-product_sku=\"RSF5582\" aria-label=\"Add to cart: &ldquo;Clearing BHA Serum&rdquo;\" rel=\"nofollow\">Add to Bag<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_55623\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"57722\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/high-performers-mini-kit\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/P_HPMK_RSF5898_VB_F_rt3-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/P_HPMK_RSF5898_VB_F_rt3-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/P_HPMK_RSF5898_VB_F_rt3-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/07\/P_HPMK_RSF5898_VB_F_rt3-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/high-performers-mini-kit\/\" >High Performers Mini Kit<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>75<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/high-performers-mini-kit\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_57722\" data-quantity=\"1\" class=\"button product_type_simple\" data-product_id=\"57722\" data-product_sku=\"RSP6157\" aria-label=\"Read more about &ldquo;High Performers Mini Kit&rdquo;\" rel=\"nofollow\">Out of stock<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_57722\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"42799\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/cellular-repair-face-cream\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2023\/06\/P_CRFC_RSF5909_V_F-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2023\/06\/P_CRFC_RSF5909_V_F-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2023\/06\/P_CRFC_RSF5909_V_F-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2023\/06\/P_CRFC_RSF5909_V_F-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/cellular-repair-face-cream\/\" >Cellular Repair Face Cream<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>65<\/bdi><\/span> &ndash; <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>145<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/cellular-repair-face-cream\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_42799\" data-quantity=\"1\" class=\"button product_type_variable add_to_cart_button\" data-product_id=\"42799\" data-product_sku=\"RSF5909\" aria-label=\"Select options for &ldquo;Cellular Repair Face Cream&rdquo;\" rel=\"nofollow\">Select Options<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_42799\" class=\"screen-reader-text\">\n\tThis product has multiple variants. The options may be chosen on the product page<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"42810\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/sensitive-cleansing-milk\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2024\/03\/P_SCM_-RSF6019_120_V_F_ECOM_rt-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2024\/03\/P_SCM_-RSF6019_120_V_F_ECOM_rt-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2024\/03\/P_SCM_-RSF6019_120_V_F_ECOM_rt-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2024\/03\/P_SCM_-RSF6019_120_V_F_ECOM_rt-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/sensitive-cleansing-milk\/\" >Sensitive Cleansing Milk<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>20<\/bdi><\/span> &ndash; <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>98<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/sensitive-cleansing-milk\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_42810\" data-quantity=\"1\" class=\"button product_type_variable add_to_cart_button\" data-product_id=\"42810\" data-product_sku=\"RSF4634\" aria-label=\"Select options for &ldquo;Sensitive Cleansing Milk&rdquo;\" rel=\"nofollow\">Select Options<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_42810\" class=\"screen-reader-text\">\n\tThis product has multiple variants. The options may be chosen on the product page<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"57319\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/body\/cleansers-exfoliants\/citrus-vanilla-bean-hand-body-wash\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/06\/O_CVBHBW_RNB5860_V_F-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/06\/O_CVBHBW_RNB5860_V_F-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/06\/O_CVBHBW_RNB5860_V_F-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/06\/O_CVBHBW_RNB5860_V_F-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/body\/cleansers-exfoliants\/citrus-vanilla-bean-hand-body-wash\/\" >Citrus &amp; Vanilla Bean Hand &amp; Body Wash<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>60<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/body\/cleansers-exfoliants\/citrus-vanilla-bean-hand-body-wash\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_57319\" data-quantity=\"1\" class=\"button product_type_simple\" data-product_id=\"57319\" data-product_sku=\"RNB5860\" aria-label=\"Read more about &ldquo;Citrus &amp; Vanilla Bean Hand &amp; Body Wash&rdquo;\" rel=\"nofollow\">Out of stock<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_57319\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"34589\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/sensitive-repair-moisturiser\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2024\/02\/p__srm_rsf5926_v_f_1-300x300.webp\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2024\/02\/p__srm_rsf5926_v_f_1-300x300.webp 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2024\/02\/p__srm_rsf5926_v_f_1-150x150.webp 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2024\/02\/p__srm_rsf5926_v_f_1-160x160.webp 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/sensitive-repair-moisturiser\/\" >Sensitive Repair Moisturiser<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>40<\/bdi><\/span> &ndash; <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>100<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/sensitive-repair-moisturiser\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_34589\" data-quantity=\"1\" class=\"button product_type_variable add_to_cart_button\" data-product_id=\"34589\" data-product_sku=\"RSF4659\" aria-label=\"Select options for &ldquo;Sensitive Repair Moisturiser&rdquo;\" rel=\"nofollow\">Select Options<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_34589\" class=\"screen-reader-text\">\n\tThis product has multiple variants. The options may be chosen on the product page<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"61323\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/triple-defence-eye-cream\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/01\/P_RDEC_RSF5929_V_F_rt-1-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/01\/P_RDEC_RSF5929_V_F_rt-1-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/01\/P_RDEC_RSF5929_V_F_rt-1-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2026\/01\/P_RDEC_RSF5929_V_F_rt-1-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/face\/triple-defence-eye-cream\/\" >Triple Defence Eye Cream<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>105<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"?add-to-cart=61323\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_61323\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"61323\" data-product_sku=\"RSF5929\" aria-label=\"Add to cart: &ldquo;Triple Defence Eye Cream&rdquo;\" rel=\"nofollow\">Add to Bag<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_61323\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div>\n<div class=\"jet-woo-products__item jet-woo-builder-product swiper-slide\" data-product-id=\"57324\">\n\t<div class=\"jet-woo-products__inner-box\"  >\n\t\t\n<div class=\"jet-woo-product-thumbnail\">\n\t\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/body\/moisturiser-body\/citrus-vanilla-bean-hand-body-lotion\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/06\/O_CVBHBL_RNB5861_V_F-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"\" srcset=\"https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/06\/O_CVBHBL_RNB5861_V_F-300x300.jpg 300w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/06\/O_CVBHBL_RNB5861_V_F-150x150.jpg 150w, https:\/\/endota.com\/nz\/wp-content\/uploads\/2025\/06\/O_CVBHBL_RNB5861_V_F-160x160.jpg 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t<div class=\"jet-woo-product-img-overlay\"><\/div>\n\n\t\n\t<\/div><h5 class=\"jet-woo-product-title\" ><a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/body\/moisturiser-body\/citrus-vanilla-bean-hand-body-lotion\/\" >Citrus &amp; Vanilla Bean Hand &amp; Body Lotion<\/a><\/h5>\n<div class=\"jet-woo-product-price\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#36;<\/span>60<\/bdi><\/span><\/span>\n<\/div>\n<div class=\"jet-woo-product-button\">\n\t<a href=\"https:\/\/endota.com\/nz\/product\/all-products\/category\/body\/moisturiser-body\/citrus-vanilla-bean-hand-body-lotion\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_57324\" data-quantity=\"1\" class=\"button product_type_simple\" data-product_id=\"57324\" data-product_sku=\"RNB5861\" aria-label=\"Read more about &ldquo;Citrus &amp; Vanilla Bean Hand &amp; Body Lotion&rdquo;\" rel=\"nofollow\">Out of stock<\/a><span id=\"woocommerce_loop_add_to_cart_link_describedby_57324\" class=\"screen-reader-text\">\n\t<\/span>\n<\/div>\n<div class=\"jet-woo-products-cqw-wrapper\">\n\t<\/div>\t<\/div>\n\n\t<\/div><\/div>\n  <div class=\"prev-arrow jet-swiper-button-prev swiper-button-disabled jet-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><\/div> <div class=\"next-arrow jet-swiper-button-next jet-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><\/div> <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74894a2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"74894a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/endota.com\/nz\/product-category\/all-products\/brands\/performance-plus\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">shop the full range <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bc6c13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bc6c13\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21dc2dc\" data-id=\"21dc2dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18c4406 elementor-widget elementor-widget-heading\" data-id=\"18c4406\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">references<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb76d57 elementor-widget elementor-widget-text-editor\" data-id=\"eb76d57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00b9McCall-Perez, F., Stephens, T. J., &amp; Herndon, J. H., Jr. (2011).\u00a0<em>Efficacy and tolerability of a facial serum for fine lines, wrinkles, and photodamaged skin<\/em>. Clinical, Cosmetic and Investigational Dermatology, 4, 129\u2013137. Retrieved from\u00a0<span style=\"text-decoration: underline\"><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3140905\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3140905\/<\/a><\/span><\/p><p>\u00b2Waldman, A., M.D. (2018, June 12).\u00a0<em>Skin serum: What it can and can&#8217;t do<\/em>. Harvard Health Publishing. Retrieved from\u00a0<span style=\"text-decoration: underline\"><a href=\"https:\/\/www.health.harvard.edu\/blog\/skin-serum-what-it-can-and-cant-do-2018061214029\" target=\"_blank\" rel=\"noopener\">https:\/\/www.health.harvard.edu\/blog\/skin-serum-what-it-can-and-cant-do-2018061214029<\/a><\/span><\/p><p>\u00b3McCall-Perez, F., Stephens, T. J., &amp; Herndon, J. H., Jr. (2011).\u00a0<em>Efficacy and tolerability of a facial serum for fine lines, wrinkles, and photodamaged skin<\/em>. Clinical, Cosmetic and Investigational Dermatology, 4, 129\u2013137. Retrieved from\u00a0<span style=\"text-decoration: underline\"><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3140905\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3140905\/<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Serums have been enlisted into modern skincare rituals everywhere, chosen for their ability to deliver potent ingredients straight into the skin\u00b9. Yet, many are still unsure about what serums are, how they differ from moisturisers, and the correct way to incorporate them into daily rituals. Before we dive deeper into serums, here\u2019s a quick roadmap [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":57600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>what is a serum? discover the key to your best skin yet | endota New Zealand<\/title>\n<meta name=\"description\" content=\"What is a serum? Discover how serums target skin concerns, the difference between serum &amp; moisturiser + the best way to work serum into your skincare ritual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/endota.com\/nz\/serums-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"what is a serum? discover the key to your best skin yet\" \/>\n<meta property=\"og:description\" content=\"What is a serum? 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